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15.7.07

manifestos...

Desde que me lembro, sempre gostei de manifestos.
Os bons manifestos têm em si qualquer coisa de radical e de clarividência que me faz gostar deles (mesmo quando não concordo com nada do que lá vem escrito) .
Há, nos bons manifestos, um carácter jovial, uma carga de energia e um sentimento de crença muito autêntico.
Gosto principalmente daqueles mais claros na forma, escritos por pontos, tópicos e de preferência fáceis de ler.
Um bom manifesto nunca lança questões, essas estão na nossa cabeça.
Um bom manifesto é feito essencialmente de afirmações.
Um bom manifesto pode até dizer um enorme disparate lá pelo meio que não deixa de ser bom.
Nunca devemos menosprezar um bom manifesto!

Aqui fica o manifesto da do atelier Bruce Mau Design

An Incomplete Manifesto for Growth

Written in 1998, the Incomplete Manifesto is an articulation of statements that exemplify Bruce Mau's beliefs, motivations and strategies. It also articulates how the BMD studio works.

1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep. The deeper you go the more likely you will discover something of value.

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

2 comentários:

Lino disse...

aqui está algo que eu encontrei enquanto passeava pelo dA. nada de especial, só uma curiosidade.

tiago borges disse...

:) obrigado pela boa ilustração.